Increasing Usage of Lactoferrin In Infant Formula And Competitive Strategies To Open New Areas Of Applications

The global lactoferrin market is anticipated to rise to a valuation of USD 167.9 million by 2025. Lactoferrin is a compound belonging to the cytokine family. It acts as an initiator of the cellular response against tumors and infections. It is derived from the transferrin family, which are glycoproteins. Lactoferrin is found in extensive quantities in the milk of mammals. In the human body, it is also present in saliva, nasal secretions, and tears.

Lactoferrin is a multifunctional protein capable of deterring and preventing the growth of fungi, bacteria, viruses, and parasites. It functions by binding lipopolysaccharides with bacterial walls and thus, creating peroxides. It is useful in separating free iron in the human body and also in removing any agent that encourages bacterial activities. Owing to its ability, lactoferrin is widely used in the healthcare sector.

Companies in the pharmaceutical and healthcare sectors are capitalizing on the properties of lactoferrin to improve their offerings. For instance, development of shelf-stable multi-serving emulsion and powder can be difficult since probiotic strains need refrigeration once in liquid form. Thus, probiotics are generally available in the form of capsules or in yogurts. In order to increase the shelf-life of probiotics, Virun Nutrabiosciences launched a range of non-refrigerated probiotic single-serving emulsions and powders in November 2016. These powders and emulsions were developed by combining lactoferrin with probiotics.

The growing uptake of sports drinks, infant formula, and functional food can provide a fillip to the global lactoferrin market. Rising health consciousness and disposable income can also drive the market, finds Grand View Research Inc.

Companies have developed techniques that can be used to extract lactoferrin from raw skimmed milk that has high anti-inflammatory properties and low saturation. Moreover, variants such as spray dried products have been developed, which show less light scattering effect and superior solubility. Development of innovative techniques and products can allow the market to gain traction in coming years.

Asia Pacific is expected to command a substantial share in the global arena throughout the forecast period (2014 to 2025). The high birth rate and heightened health consciousness among the populace are likely to keep the demand for lactoferrin high in the region. Some of the key players in the market are Glanbia Nutritionals; Fonterra Co-Operative Group Ltd.; Vitalus Nutrition Inc.; Synlait Milk Ltd.; and Metagenics.

In-Depth research report on Lactoferrin Market:

https://www.grandviewresearch.com/industry-analysis/lactoferrin-market

Sales of Energy Drinks to Rise with Innovation in Taste and Packaging Cans

Energy drinks are typically consumed during or after sports activities or as a way of subduing tiredness. They help consumers in regaining energy and increasing their stamina. Energy drinks, which promote good health, are popular among customers of all ages.

Definition of “Energy Drink”

An energy drink is a type of beverage consisting of stimulants such as caffeine to provide mental and physical energy, which is different from food energy. Most of the energy drinks usually contain sugar or other sweeteners, amino acids, herbal extracts, and taurine. They may or may not be carbonated.

Product Differentiation through Cans and Ingredients

Due to the presence of a large number of contemporaries, product differentiation becomes imperative for energy drink manufacturers. They often experiment with ingredients, taste, and packaging cans to ensure their visibility. For instance, in August 2017, Splendid Drinks launched a limited edition energy drink to celebrate the spirit of the German Oktoberfest festival. Aluminum cans were highlighted with images of people wearing Bavaria’s traditional dress. This product is available under 28 Black brand of the company. Another case in point, recently, Zola launched its new organic hydrating energy line that has been inspired by soaring demand for plant-based hydration and natural energy drinks.

Market Insights

Changing lifestyles are expected to play an important role in the growth of the global energy drinks market. Lifestyles of people, especially those living in urban areas, are getting increasingly hectic, which has escalated the need for instant energy boosters. Increasing health consciousness among people along with their rising disposable income can drive the market during the forecast period (2014 to 2015).

On the flip side, aerated beverages, cold pressed and packaged fruit juices, and malted health drinks provide stiff competition to energy drinks. Therefore, the rise in consumption of these drinks can adversely affect market growth, finds Grand View Research Inc. Some of the prominent companies operating in the market are PepsiCo. Inc.; Red Bull GmbH; Amway Global (Xs Energy); Monster Energy; and Coco Cola Company.

In-Depth research report on Energy Drinks Market:

https://www.grandviewresearch.com/industry-analysis/energy-drinks-market

Increasing Focus on Development of Non-Refrigerated Probiotics to Boost Demand for Lactoferrin

Lactoferrin is a multifunctional protein capable of hindering and preventing the growth of fungi, bacteria, viruses, and parasites. It does so by binding lipopolysaccharides with bacterial walls and thus, creating peroxides. It helps in separating free iron in the human body and inhibiting any content that promotes bacterial activities. Owing to its ability, lactoferrin is being used on a wide scale in the healthcare sector.

Lactoferrin, a compound belonging to the cytokine family, initiates cellular response against tumors and infections. It is derived from the transferrin family, which are glycoproteins. It can be extracted from the milk of mammals. In the human body, it is present in extensive quantities in other parts as well such as nasal secretions, saliva, and tears.

Usage of Lactoferrin for Development of Shelf-stable Probiotics

Companies in the pharmaceutical and healthcare sectors are utilizing lactoferrin to add value to their offerings. Developing shelf-stable, multi-serving emulsion and powder is difficult since probiotic strains demand refrigeration once in liquid form. Thus, probiotics are generally available as capsules or in yogurts. To address this, in November 2016, Virun Nutrabiosciences developed a range of non-refrigerated probiotic single-serving emulsions and powders by combining lactoferrin with probiotics. The results have shown an increase in the shelf life of these probiotics.

Market Insights

According to Grand View Research Inc., the global lactoferrin market can benefit from soaring demand for instant formula. Increasing health consciousness among consumers, along with their rising disposable income, is expected to augment the uptake of lactoferrin.

Companies have developed technologies to extract lactoferrin from raw skimmed milk, which has low saturation and high anti-inflammatory properties. Moreover, variants such as spray dried products have been developed, which possess less light scattering effect and superior solubility. Development of such products is anticipated to provide tremendous momentum to the market in coming years.

Some of the prominent companies operating in the market are Glanbia Nutritionals; Fonterra Co-Operative Group Ltd.; Vitalus Nutrition Inc.; Synlait Milk Ltd.; and Metagenics.

In-Depth research report on Lactoferrin Market:

https://www.grandviewresearch.com/industry-analysis/lactoferrin-market