Energy drinks are typically consumed during or after sports activities or as a way of subduing tiredness. They help consumers in regaining energy and increasing their stamina. Energy drinks, which promote good health, are popular among customers of all ages.
Definition of “Energy Drink”
An energy drink is a type of beverage consisting of stimulants such as caffeine to provide mental and physical energy, which is different from food energy. Most of the energy drinks usually contain sugar or other sweeteners, amino acids, herbal extracts, and taurine. They may or may not be carbonated.
Product Differentiation through Cans and Ingredients
Due to the presence of a large number of contemporaries, product differentiation becomes imperative for energy drink manufacturers. They often experiment with ingredients, taste, and packaging cans to ensure their visibility. For instance, in August 2017, Splendid Drinks launched a limited edition energy drink to celebrate the spirit of the German Oktoberfest festival. Aluminum cans were highlighted with images of people wearing Bavaria’s traditional dress. This product is available under 28 Black brand of the company. Another case in point, recently, Zola launched its new organic hydrating energy line that has been inspired by soaring demand for plant-based hydration and natural energy drinks.
Market Insights
Changing lifestyles are expected to play an important role in the growth of the global energy drinks market. Lifestyles of people, especially those living in urban areas, are getting increasingly hectic, which has escalated the need for instant energy boosters. Increasing health consciousness among people along with their rising disposable income can drive the market during the forecast period (2014 to 2015).
On the flip side, aerated beverages, cold pressed and packaged fruit juices, and malted health drinks provide stiff competition to energy drinks. Therefore, the rise in consumption of these drinks can adversely affect market growth, finds Grand View Research Inc. Some of the prominent companies operating in the market are PepsiCo. Inc.; Red Bull GmbH; Amway Global (Xs Energy); Monster Energy; and Coco Cola Company.
In-Depth research report on Energy Drinks Market:
https://www.grandviewresearch.com/industry-analysis/energy-drinks-market
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